On every major news station and blog, outcries of frustration and shock can be heard about Maura Kelly’s post on Marie Claire in which she liberally discussed her distaste for the two main characters on “Mike and Molly.” Her blatant disrespect and insensitivity to obese people (for which later she posted an apology) was not an easy pill to swallow, and spread like wildfire in just three days.
This, on any given day, could be a publicist nightmare (or dream, depending on your ideology ie all press is good press). Emotion-jilting, jaw-dropping, clutch-your-pearls stunts are not uncommon, not only in entertainment, but technology, business and just about any field in which major players have a certain persona to uphold (remember when Google cleverly changed its name to Topeka as an April Fools’ Joke? Classic). With companies, personalities, products and even every day people constantly fighting for the spotlight, the question becomes: when has it gone too far?
To be fair, this was a blog (and not in the magazine) and was her own opinions and in no way reflective of Marie Claire (although it was through the magazine). But if you scroll down the page of the original post and see the comments, some readers were not as forgiving. Comments of pure outrage and disgust were written, even some disgruntled readers who went as far as to question their subscription of Marie Claire. There were a few comments, however the minority, but nonetheless applauding Kelly’s standpoint, citing the overweight epidemic in our country as a sign to change eating habits, take responsibility and “get off your butts and exercise” (their words, not mine).
So is this a stunt? Could The Man behind Marie Claire be playing puppet master and orchestrated the entire hoopla just gain a little media attention and web traffic? Well, if that was the goal, by far, THAT was achieved, if not exceeded. Its a 99.99999% sure bet that the website’s visits have skyrocketed in the past few days and the controversy has graced headlines of the biggest outlets, including today’s Good Morning America.
If it’s not a stunt, have no fear: before you know it, there will be another crazy, outrageous story and this controversy will be all but forgotten.
Your thoughts? Do you think this was carefully planned and went extremely wrong or was this exactly the way it was to play out?
The world may never know…