On the news, in the papers, in every day conversation, talk of the recession can be heard, from the CEO down to the mail room. Now, with whispers of a double-dip recession not-so-discretely being spread, I think every person who has a job or is looking for one is tightening the belt one notch more and thinking twice about where every dollar is being spent and whether it’s being spent wisely.
In the world of PR, business has drastically slowed down, as in most industries Unfortunately for PR professionals and most service-based industries, when money is tight, PR is usually the first to go. Thus, firms all across the country went on an extreme hiring freeze, and in the worst cases, down-sizing.
I came across an article today (Ditching PR in a recession is dangerous, warns KISS PR Director) that really peaked my interest. In the article, it encourages companies to stay in the good fight and not completely relinquish their PR efforts. PR is a link to consumers and by constantly staying in the news, you’re reinforcing trust and maintaining visibility. One aspect that a lot of businesses don’t consider is that PR allows you to get the most bang for your buck. With advertising you can easily spend $5,000 on ONE ad (and that’s an inexpensive one), while that same price can be a PR firm’s one month retainer and easily get your company five or six editorial placements, reaching millions of potential customers.
Investing in your company takes so much hard work, and I commend business owners everywhere for it; It takes a special person who’s fearless, tenacious and most of all, resilient. Just remember: you can’t create “buzz” if no one knows about it. Enter publicist.