I have to admit I am obsessed with press- for real! No matter where I am- at the doctor’s office, getting my nails done, at the hair salon or simply passing by a newsstand- I find myself grabbing all the magazines in sight and starting to frantically read through them-
My brain wonders why did my client not make that spread or the other- why did I now know of this new column, and how on earth did that person get into that article. Typical…
Well, even more typical for me (and the entire office makes fun of me for this) is to start ripping apart the magazines (most of the time without even asking) – and shoving the pages inside my purse. Then armed with magazine pages I come into the office and start frantically pitching.
Yesterday, was another one of these days when I found myself in the nail salon with literally 6 magazines in my arms- browsing through, looking for stories. And while checking out Kiwi Magazine I found our previous client- Positively Organic (clip below). Pretty cool to find your client in a magazine when you least expect it. We sent clothes for a shoot over a year ago and nothing made it into the spread at the time- but lo and behold – check out the October/November issue of the magazine- now on stands- and the cutest baby is wearing Positively Organic’s onesie (the penguin one was one of my faves).
So I of course took pictures of the spread with my iphone and sent them to Monica (just to make sure I am not crazy and seeing things) and immediately ripped the pages out.
Lesson of the day- you never know when press will eventually come out for your client. Lesson number two- no matter where you are and what you are doing- keep an eye on those magazines!!!!
Here’s to a productive week-