As 30 Rock’s Liz Lemon once said, “I’m not religious, I just do whatever Oprah tells me to do.” In this office, we love Oprah. Getting placements in her O Magazine is pretty much the holy grail of consumer PR and cause for much celebration.
Today, Oprah unveiled the logo for her new network, OWN:
A logo plays a huge part of a network’s branding and recognition. NBC’s peacock, CBS’s eye, the E! exclamation point…even ESPN’s blocky red letters all create instant recognition wherever they appear. NBC has even launched its current ad campaign (“More colorful”) around the vibrant hues of its signature bird.
I think that, with time and Oprah’s unfathomable powers, the brightly-colored letters of OWN will become just as recognizable as the examples mentioned above. I wouldn’t be surprised if she blows the other “television for ladies” networks out of the water. Because that’s how Oprah rolls.