Today was a great day in the Konnect PR offices as our client Maryellen Kane, owner of Olive Juice children’s clothing company, was prominently featured in a story in the November 2010 issue of Inc. Magazine. In a two page article her name was the opening line and she was quoted heavily throughout with a couple paragraphs talking specifically about her business. For a publicist this kind of coverage in a larger business piece is a dream come true!
While celebrating our victory with screams and plenty of high-fives all around, I realized that the reason that something like this coming to fruition is so amazing and exciting for us, is because as a publicist you really never know what your coverage is going to look like until it is out in print. There can be interviews, and fact check upon fact check but even then, you never have a guarantee that all your hard work is going to pay off until you are holding that magazine in your hands and see the piece for yourself.
You see, when dealing with editorial, there are so many things that can go wrong or change during the process of getting coverage. Editors can change the direction of a piece completely and what was once relevant (your client) can now be an afterthought that does not work or will just be briefly mentioned. There can be space issues when putting together the final copy of the issue and a story/ portions of a story can be cut. And lastly, one of the top editors can decide that despite having their writers faith, they just don’t think you are a good fit.
In our experience, as with many publicists I’m sure, the entire process of securing press and then it actually happening does not always go through as planned. Our job is one of very hard work, and while the key to being a good publicist is success rate with the follow through, things do not always go as planned.
In this case, we could not be happier with the outcome 🙂 While we had sent information, conducted interviews and fact checked for the feature, we could not be sure whether the piece would include one page or one sentence from our client. To say we were pleasantly surprised to see the outcome would be an understatement. What a great day to end the day!!