Konnect Daily

Behind the counter and behind the scenes with Capriotti’s

You may be wondering why I’ve just posted a picture of a TV camera stationed in front of some poultry. Now here’s your answer:

Sabina mentioned last week that I was on the road to Las Vegas to do a shoot with our client Capriotti’s and now I am back with a report! Capriotti’s was given the opportunity to shoot a segment for popular Food Network show UNWRAPPED for their 2011 Holiday Foods show!

You see, Capriotti’s signature sandwich, The Bobbie, is known countrywide as “Thanksgiving on a Bun”. Made with fresh turkey roasted in-store every night (see picture for evidence!), stuffing, whole cranberry sauce and mayo on a delicious sub roll, the Bobbie reminds Capriotti’s fans of Thanksgiving year-round.

So after months of coordination with the show’s producers and the team at Capriotti’s, the shoot finally took place on Friday. I’m a big Food Network fan, so this was a real treat for me on a personal level, but also on a professional level as well. It’s always so interesting to see TV being made – there’s so much more going on than meets the eye of the viewer sitting at home on the couch. One intrepid Capriotti’s team member had to take a turkey out of the oven a couple of times before the camera guy was satisfied with his shot!

Next, the production team will take this raw footage (including interviews with Capriotti’s VP of Operations as well as the CEO) and craft it into an amazing segment for Food Network. It’s going to be awesome and we were happy to be a part of it!