Yesterday, People Magazine announced that their annual “Sexiest Man Alive” honors would go to actor Ryan Reynolds. Now, Reynolds is certainly sexy, but the first thought I had was “Wow, he has a great PR agency.”
Working in PR makes you think about media differently. As mentioned, Reynolds is a fine physical specimen, but he also has a huge, hype-y moving coming out soon — The Green Lantern, set to debut in early 2011. I can imagine that some savvy LA publicist was working the phones day and night to make sure that Ryan was in the running for the Sexiest Man honors in order to best position him as not only physically attractive, but a bankable-enough star to carry a huge movie like The Green Lantern. Past Sexiest Men Alive include such luminaries as George Clooney, Johnny Depp, Harrison Ford, Tom Cruise, Jude Law and even Sir Sean Connery. When reviewing the list, there’s not a single low-budget TV star – they are all MAJOR movie stars. By including Reynolds on this list, he becomes more valuable an asset to his new movie and the studio producing it – “Look what a big star our leading man is!”
I’m not sure if it was the work of the studio or his personal publicist, but I would imagine that both have a vested interest in seeing their star on the cover of a major weekly publication, wearing the mantle of “The Sexiest Man Alive”.
And for the record, my vote would have gone to Jon Hamm 🙂