A fan of the hilarious Old Spice Guy and his giant stallion? Well, these clever commercials are back–sort of–with the launch of a teaser video on Youtube, uploaded about six days ago. What I love about the release of the teaser is that it explicitly tells you that Old Spice will be launching brand new products in the weeks to come. Instead of releasing a traditional release or ad campaign, the geniuses behind Wieden + Kennedy decided to go grassroots, creating an online video that would undoubtedly go viral and create a buzz less about the actual Old Spice product and more about the Old Spice Guy, which in a circular way creates the buzz about the new products and in turn, boosts sales. You feel like you know something yet you know absolutely nothing at all.
Loves it. Enjoy a good laugh.