As an LA Publicist, this little saying goes a long way. Some days are good, some days are just alright, but no matter what, at a public relations agency one must keep his/her head up. For example, some pitches are well received by the press while some can get completely ignored. When a pitch gets ignored, that is when must keep calm, re-group, re-write, re-pitch and carry on.
Personally, I love this saying from it’s historical roots to the knickknacks it adorns today in museum shops. The saying was born during World War II to raise morale of the British people; however, it was not used and therefore only gained notoriety when it was rediscovered in a used bookstore in 2000.
I think it would be a great idea if all PR agencies hung a copy of this poster since on a daily basis publicists can get annoyed, angry and upset but if each one of them were to just “Keep Calm and Carry On” we would all realize, everything will be ok, New York Times article or not!