In the age of the Internet, managing public relations is now a 24/7 kind of job.
Just ask Kenneth Cole, who may have learned this lesson the hard way when he sent out some less-than-tasteful tweets late last week. The popular clothing designer likened the political chaos in Egypt to the “uproar” surrounding his new spring collection, including a link for his followers to see. Given the sensitive situation overseas, some members of the Twitter community were offended and let Cole know just how they felt.
So was it a bad move?
Some are saying it was right up the alley of shameless promotion. Though the Los Angeles Times openly critiqued Cole’s comments, in only a few hours after tweeting, the designer got a few thousand new followers–not to mention, tons of clicks to his web site. Since the online backlash, Cole removed and issued an apology, but with NY Fashion Week kicking off this week, there’s one thing the designer is probably not sorry about: all the free press he is now receiving.
What do you think? Were Kenneth Cole’s tweets a lapse of judgment or a ploy for press attention?
You be the judge. You can read his deleted Twitter messages here.