There has been a lot of talk lately about a certain group of physically enhanced individuals who act as vigilantes in order to save the world. No, I’m not talking about gossip bloggers, I’m talking about superheroes.
Last month it was announced that Anne Hathaway will be taking on the role of Selina Kyle (aka Catwoman) in the final installment of Christopher Nolan’s critically-acclaimed Batman series. Andrew Garfield from The Social Network has started filming the Spider-Man reboot right here in Downtown Los Angeles, only a few blocks away from our public relations agency. This summer, Ryan Reynolds will fly into theaters as the Green Lantern in an all CGI suit. In July, Chris Evans and his abs will take on Nazis in Captain America: The First Avenger. Also coming this summer, the beginnings of some of our favorite misunderstood mutants will return to the screen in X-Men: First Class.
On the small screen, Smallville, a series based on the early years of Clark Kent and his quest to become The Man of Steel is in its final season after 10 years on The CW. There is also talk of a new Avengers movie in the works and Wonder Woman is apparently fighting to get back on television after a 30 year absence with a new female lead.
So, what does all this mean you ask? Superheroes are a franchise. Period. They garner millions of dollars for their companies and they are recognizable to people in even the smallest villages in the world.
At a PR agency, we always need to think about what we can do to build a franchise for our brands. Giving your client an identity is crucial to their success. In a city like Los Angeles, the competition between pr agencies is fierce, much like the battles between our favorite heroes and master villains from comic books.
So what do you guys think? Is the superhero trend super awesome or do you think it is played out just like the vampire trend? Are you excited for summer superhero blockbusters? I know I am!
And for our ladies out there, just in case you haven’t seen it, here is the trailer for Green Lantern (in HD of course). It features three of my favorite things, Ryan Reynolds, Ryan Reynolds, oh and… Ryan Reynolds.