We work hard at our pr agency, and sometimes it is ok for us to take a load off, even if it is only for an hour. There is a huge perk to working at a Downtown Los Angeles PR agency: Food Trucks. These babies sure do LOVE coming downtown.
We have been tracking the stops of one truck in particular for about three weeks. I heard the concept from a professor in one of my classes. Casually, he mentioned that he followed around a truck that served lobster rolls. My reaction was similar to the dramatic hamster on YouTube. I’m from Ohio, so this whole concept of food trucks is new to me. My first experience was with the delightful Nana Queen’s bread pudding. Their heavenly confections have probably made me gain a few pounds, but I don’t care. It was worth it. Shelby in the office is a huge fan of the Grilled Cheese Truck. Apparently, they have a sandwich with macaroni and cheese between two slices of toasted, buttered bread. I gotta get on that.
The Lobsta Truck, is my newest obsession. I had it for the first time a few weeks ago and it pretty much took me to another level. Just think about it, a buttered, toasted roll stuffed with thick, hunky, juicy lobster meat mixed in your “sauce” of choice. I am personally a mayo girl, the rest of us at Konnect are all about butter. With just a little bit of fresh cracked salt and pepper, you have a delicious treat. The lemonade is pretty great too.
Food trucks seem to be the wave of the future, and all of their public relations is done solely through social media. These restaurants on wheels are always on the go, and the only way to communicate with their devoted followers, is through Twitter and Facebook. When you think about public relations, social media can be a daunting. Sometimes you aren’t sure when to post, what to post, or how to interact with your audiences. Many companies have tried, and failed in their attempts to seem cool by using social media. Just being on a social media platform isn’t enough for customers anymore. You have to use it correctly to become important on the internet. Using social media correctly is still a concept that many pr agencies, just aren’t getting.
But, these media savvy food truck owners seem to have it all under control. They have great products, devoted followers, and their finger on the pulse of social media.
Here is us.. eating our LOBSTA!
Follow that truck!