Everyone knows that coffee is no stranger to the work place, especially while working at a public relations agency. Sometimes a good ol’ cup of joe (or a delicious frappuccino) is the perfect jolt of energy needed to get you through your day.
And while coffee has become a staple of most professionals’ diets, in today’s calorie-conscious culture Americans today spend quite a bit of time and energy sifting through menus and grocery aisles counting nutrition facts to watch their weight and stay healthier. Although Starbucks has been among the first coffee brands to introduce new more healthy, low-fat options to its loyal base of customers, thanks to Starbucks, the caffeine craze is about to get a bit more high-strung.
Coming to all U.S. Starbucks chains in early May is a brand new size option that rivals the Big Gulp from 7-Eleven. Titled the new “Trenta,” this new 31 ounce mega-cup will be available only for iced drinks, boasting a whopping 325 mL more liquid than Starbucks’ previous largest cup size, the Venti. According to the Huffington Post, at 916 mL, the new cup size is even larger than the average capacity of adult human stomachs. Wow! Why a person would ever need that much caffeine has yet to be explained.
Because Starbucks has been a leader in creating healthy coffee consumption choices, it will be interesting to see what kind of public relations efforts will be used to promote the new size to consumers. Known for its incredibly recognizable green logo, the Starbucks image has had tremendous share of voice not only in the coffee market, but in daily society. While Starbucks’ promotions arms should have it covered, with the Trenta sometimes bigger isn’t always better.
So, will you be sizing up your coffee order this summer?