This past week I saw the TV show “Who Do You Think You Are?” for the first time. It’s a concept Lisa Kudrow came up with where each episode follows a celebrity on their personal journey of geneology work. They spend time learning about where they come from and who there ancestors are. In one episode Rosie O’ Donnell found out about distant living relatives in her family tree. She meet them and learned even more about her family history. From watching, the thing that surprises me the most is how much of the information can only be found in old written records.
Working in public relations with all of the social media tools and online sources to build relationships, it is easy to forget where we came from as an industry. There was definitely a time when practitioners couldn’t rely on profile pages, blogs, or email to get the job done. The world today is constantly growing smaller as our ability to keep in touch gets increasingly more convenient. I am grateful to be working in PR today, with the constant reminder social media offers in regards to networking, staying connected and building relationships must take priority.
This show reminds me that while I look to the future of PR and where the industry is moving, it’s important to respect where it came from and how it got this far.