This weekend is all about The Oscars. Hollywood and the rest of the world in fact, is a buzz about the 83rd Academy Awards. The super awesome jack-of-all-trades James Franco and the fabulous Anne Hathaway will host the ceremony, making it the first time since 1973 that an actor who was also nominated will be hosting the show. Should be great, right?
Much like every other year, I am pretty much prepped for an upset or two in a few categories. Some of my favorite movies for this year didn’t even get nominated! Thank god Harry Potter and the Deathly Hallows: Pt. 1 got some love in the Best Visual Effects category and Eclipse was sorely over looked for best supporting actor by Taylor Lautner’s abs.
Of course people seem to be talking about some of the more high profile nominees like Natalie Portman, Colin Firth, and The Social Network. Black Swan is one of the most talked about films of the year, and it was one of the nominees that I actually (willingly) saw twice. The warped tale about a ballerina’s internal struggle to perform the role of her life was bizarre and amazing at the same time. I had a headache the first time I saw the film. Toy Story 3, another one of my favorites, was just beautiful. I still can’t stop crying.
From a PR perspective, getting people to actually see your film is a difficult task. We live in a world where the traditional film critics don’t have an opinion anymore and 3D films are the latest gimmick to invade the digital space. Box office sales can be ruined by one tweet or blog post on opening night. When you work for a public relations agency, one bad review can ruin your chances to even be nominated. In today’s 24 hour news cycle, you would think it would be easy to get noticed, but only the big names get all the love. Winter’s Bone has garnered four nominations in top categories, but it doesn’t have any chance of winning. No one saw it.
The Oscars can also be equated to a rise in star power as well. A perfect example: Mila Kunis. After playing second fiddle to Natalie Portman’s outstanding performance as schizophrenic Nina Sayers in Black Swan, Mila is on the map. As the voice of Meg Griffin on Family Guy and Jackie on the now defunct That 70’s Show, Mila has had a number of supporting roles in a number of major films, but 2010 was truly her year. People are talking about her, paparazzi are following her every move, and if I see another magazine with her on the cover I just might spit. No seriously. She is not only a fashion plate, but after working in the business for most of her life, she is now considered an up-and-coming actress with two major films coming out this year.
Unlike past years, I don’t think any of the categories are walk away victories for some of the nominees, but it will definitely be an interesting evening. I plan on being parked on my couch all evening watching the events unfold. I wonder what Natalie Portman is going to wear…
Who do you guys think will win? Let us know in the comments below!