“My mama told me when I was young, ‘We’re all born superstars.’” Well Gaga, I don’t know about myself, but you are definitely the text book definition of a super star. At age 24, this talented NYU graduate has released six songs to the top 40 charts, two of which became number one hits, “Just Dance,” and “Poker Face.” As a result of the praise, and yes, obsession from young teens and even adults, Lady Gaga has become the iconic pop image of the decade.
Working at a pr agency, my perception of her is slightly different. Quite honestly, she is fascinating. As her presence has strengthened on the music scene, her lyrics, outfits and videos have evolved into foreign works of art, rather than simple entertainment. However, this outrageous behavior is the key driver behind her fan base. Not every star shows up to a press conference in a mask- correction, no star shows up to a press conference in a mask. Gaga challenges the norm, one song at a time.
However, her latest release has pushed these barriers even further, touching on topics of race, ethnicity, gender preference, and the battle of “good” versus “evil”. Characteristic of Gaga’s style, this song’s debut was unorthodox. Not only did radio hosts announce it, but it was played every hour, on the hour during the day it was release. From a publicist’s point of view, this was brilliant. With this tactic, radio listeners were not only familiar with the song, but they were easily permeated with her catchy lyrics. By the end of the day, dedicated listeners knew all the words and were bopping to the beat in their own headphones, in cars and on treadmills across the country. Regardless of the controversial topics, this is destined to be another hit single.
If you haven’t seen her new video, be sure to check it out here!