Naughty Chrysler, it appears one of the world’s leading automakers let something get beneath its undercarriage (definite pun intended). Earlier today someone who had access to the official Twitter account for one of the world’s leading car manufacturers went on a semi-rant in front of its more than 7,500 followers, stating “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*****g drive.” Wow, shame on the city of Detroit! Well it didn’t take long for Chrysler to realize the repercussions of that slipup, quickly removing and deleting the tweet from its page and immediately issuing (via tweet of course) an apology saying that its account had been “compromised.” Later in the day Chrysler also came forward and stated in a blog post that the off-color tweet came from an employee of its social media agency, New Media Strategies. The employee, according to the post, has since been terminated. Meanwhile, Chrysler has actually gained Twitter followers, having now reached over 8,000 (I’m beginning to sense a contradicting trend in bad behavior and popularity…).
At Konnect PR, utilizing social media on behalf of our clients is one of the most important ways of branding. By exposing them to new people, new companies and thus new opportunities through direct interaction and promotion, we can help our clients significantly raise their consumer and media awareness and as a result raise sales, which makes everyone happy :). Careful (this being the key word) management of these outlets is crucial, as we are always seeking to portray the brands that we work with in the best light possible. No bad words here, period.
If you’re interested in helping police Chrysler (or just want to see if they have another shameful faux pas) you can follow @ChryslerAutos!