This just in, Jessica Biel and Justin Timberlake have parted ways. The news was just declared last Thursday night. The decision to go separate ways was a mutual decision according to their own publicist’s. To me it is amazing how fast such personal news spreads like wildfire all in the span of one night.
As an intern at a Public relations agency I definitely realize the role of a celebrity’s publicist. Not only do they attempt and work their tails off to perfect the image of the star, but they also have to be able to keep their personal lives, such as dating, as casual and not gossip worthy news. In all honesty who wants to have his or her dating life exposed to the world? In this day and age of consumer culture, this is considered “breaking news.” We have seen in many tabloids and magazines news of celebrity dating lives.
When it comes to Biel and Timberlake, who would have expected news like this to spread so quickly? Everybody. I discovered the news on CNN.com under the Entertainment section, and found that the brief article that stated this news was declared at 10:35 AM Eastern Time. It’s crazy how news really does get around quickly.