Last night, we were shocked to learn that Japan was hit with a massive 8.9 earthquake that devastated the coastline and caused a 23-foot tsunami wave that swept cars, boats, people, and buildings miles inland. The effects are even being felt here in Los Angeles with reports of waves reaching the coast line of the city this afternoon. In Los Angeles, we always need to be prepared for major disasters. With the Pacific Ocean right in our backyard, and with our city sitting on a major earthquake fault line, phrases like “the Big One” and “earthquake season” are employed in everyday speech.
In public relations, having a proper crisis communications plan is important to the success of your industry. Factories have huge plans in place for fires, tornadoes, and other natural and unnatural disasters. A public relations agency can have a variety of specialties and crisis communications is one of the most important and lucrative agency specialties in the industry. In my public relations classes we learn that sometimes, using a partial pr plan is always better to have on hand, than to be scrambling for at the last minute when disaster strikes.
Is anyone now thinking of putting these plans into place now that another tragedy has struck the world.
Aftershocks are still rattling the coastline causing more problems throughout the country. The death toll is up to 1,000 with numbers expected to increase. Many say that the country’s emergency disaster plans are making the recovery process much easier than they had expected. We send our condolences to those who have died in the earthquake and tsunami in Japan. We hope aid comes swiftly.