Hello, Karla here, one of Konnect PR’s new interns. I was recently tweeting about NBC’s new show The Voice, when I started to think about another social media outlet that has been sadly neglected in my Blackberry- Foursquare.
Now it is well known how important social media is to LA publicists (as well as to us future LA publicists), so when I had first heard about Foursquare last year and how it would change the world of new businesses and public relations, I immediately signed up for an account. For those who are not too familiar with Foursquare, it is basically like a Facebook check-in, and if you are always checking-in at lets say, Chipotle (yum), you become the mayor of that certain Chiptole. As a reward for customer loyalty Chipotle might offer you a free drink or chips. So it was a huge incentive for public relations professionals to encourage their clients to use Foursquare in order to increase clientele. I loved the idea and checking-in became rather addicting.
However, I started to notice that while becoming mayor gave me major bragging rights, not that many places offered rewards to their mayors. I also started to notice that Foursquare was not gaining popularity among the public. As we say in public relations, the return-on-investment, or ROI was not high enough for me to remain a fan of the social media outlet. Besides, the social media king, Facebook, had already launched their own system of checking-in, making it so much easier to satisfy my checking-in addiction without giving me the false hope of presenting me with an award.
As I sat there, impatiently waiting for The Voice to come back from a commercial break, I started to somewhat miss Foursquare and wondered if it would ever really catch on. Twitter at first had trouble gaining users, especially within the college student crowd, but now it is quickly becoming mainstream and is a huge asset to the LA Public Relations field. Will Foursquare have the same luck?