As a future LA Publicist, I love just about anything entertainment-related. Here at Konnect PR, we are always talking about the latest and what we think is the greatest of TV. However, I never thought I’d hear the day when the era of soap operas is dead.
After several years of entertaining viewers, ABC’s “All My Children” and “One Life to Live,” two major soap operas will say their final goodbyes in January. As times have changed, the stay-at-home-moms’ viewership for soap operas has declined and the younger generation that wants entertainment has risen, forcing television stations to change what they air.
When soap operas first ruled the air 40 years ago, there were 18 soaps airing on the major networks; now there are only six… soon to be four. So what does this mean for the future of daytime TV? Well, viewers can expect to see more reality shows, including ABC’s new food-based reality show with Italian chef, Mario Batali. I don’t know about you, but I enjoy cooking shows way more than overly dramatic scandals on a soap.
But what I find more interesting is that Yahoo! Shine reported that telenovelas, Latin American soap operas, are becoming more popular with their risqué material. No more simple stories of the heroine and the love story; today you can find more controversy, violence, and a lot of elaborate drama. Telemundo’s drama “La Reina Del Sur” has become the highest rated broadcast show regardless of what language it is in. Yahoo found that 2-3% of viewers are English-speaking or bilingual, which does show that it doesn’t matter what language viewers speak; it’s about what they get from that show.
The future of daytime TV may not be known, but I look forward to seeing if telenovelas become the “it” programming on major television stations. As I learn more from this great pr agency, I know that media are always changing and it’s always exciting to see what the latest and greatest trends will be.