From Manhattan to Milan, Atlanta to Australia, boutiques, department stores and even neighborhood pop-up shops across the globe will stay open after hours TONIGHT to help celebrate what many call the single biggest shopping event of the year (yes, even larger than ‘Black Friday’)- Fashion’s Night Out!
Having started in 2009 as a way to encourage consumers to shop ‘til they drop all in the name of supporting the fashion industry, this is an event filled with celebrities who want to be seen, designers who want to be known, and of course die hard shoppers (I included) who want those exclusive items that were virtually unknown and/or unattainable up until this very moment. Since its inception, Fashion’s Night Out has expanded to more than 15 countries, with each year becoming more popular than the previous. How you ask? Promotion of course, with a team of people behind FNO publicizing the heck out of it! And this year, they made sure to get the public’s attention in one of the top ways we’re communicating today- through technology and social media.
A special (and FREE) Fashion’s Night Out cell phone app was released earlier this month (for iPhone and Android) which allows users to receive real time event information with “around me” options that help them navigate throughout the night. You can even communicate plans with friends via e-mail, Facebook, and Twitter, making a meeting at Jimmy Choo as simple as a few taps.
It’s a brilliant idea if you ask me, way to think like a publicist FNO. 🙂