In the public relations world, it is a well known and accepted fact that a small mistake can often cause a big problem. While most of the time it is us as publicists who are helping get our clients through these situations, on a rare occasion (especially, knock on wood, in the case of Konnect PR) the mistake comes from our end.
Today, we experienced one of these mistakes and while the mistake was not great, did not impact anyone’s business and was actually fact checked and clarified before it was written about, it is a mistake. Sadly, some people do not believe that mistakes are allowed or acceptable or even human, as seen in the below link.
Upon reading this article (which we point out makes the mistake of confusing a press release with a pitch email) you can see that not only does it point out our mistake, but also takes joy in the fact that we made one and uses the article space to broadcast this mistake (apparently there is no other worthy news). It has long been said that there is a love/hate relationship between publicists and journalists and while we do not believe or endorse that, we are sad to report that some are still leaning away from love.
While we pride ourselves on pitching the right media, the right topic and doing our research ahead of time (all of which we did in this case) sometimes a simple slip can still land you a nice mention in an outlet with a sole purpose of humiliation and righteousness.
We wanted to share this little dilemma, so we can all take it as a learning experience. Publicists, as if you don’t already know this, double check your work. Also, try not to take things like this to heart; you will not be the first, or the last to make a mistake.
Happy Friday Everyone!