Tomorrow Facebook is expected to undergo many not-so-subtle changes, and as I work in social media for this PR agency it is up to me to find out what these changes are and how they will affect businesses.
After scouring the internet for everything I may need to know, I found a good article on PR Daily which does a good job of summing up the changes (Public relations isn’t the only thing PR Daily is handy for!)
Below is an excerpt from the article describing the main changes in a nutshell:
1. Multiple feeds.
Currently, Facebook users see their main news feed, which consists of updates from their friends and the brands or celebrities they follow, as well as the occasional ad. However, there are other feeds that exist on the site, for instance, a feed dedicated to updates from pages. It’s practically lost in the left margin of your Facebook feed, but it could point to what Facebook has in store for brands—their own feeds.
Observers expect Facebook to roll out a feed dedicated to images—those posted directly to Facebook and those shared via Instagram, which Facebook bought last year—as well as a feed for music. Facebook already has a music feed, but it, like the pages stream, is not readily accessible.
There’s also speculation that Facebook could roll out a stream for news (as in, real news—not the announcement that your friend just completed a 10K run) in a bid to challenge Twitter.
The new feeds would be featured at the top of a user’s page, near the search bar, according toTechCrunch. A report from Mashable noted that multiple feeds “would … allow advertisers to target specific interests.”
2. Larger images.
The common belief among many social media managers is that images work best for drawing “likes” and shares. That belief has been challenged of late, because of Facebook’s last algorithm change, but it remains a safe equation: Compelling art equals more eyeballs. It appears Facebook is doubling down on that and will give users, and probably brands, the ability to post larger images.
How this will play out remains to be seen, but it’s likely that brand pages will see more posts such asthis one from Sony PlayStation:
3. Video and “rich media” for users—brands will get it eventually
Better polish your video-editing skills, because Business Insider is nearly certain that Facebook will unveil a video platform for users. It probably won’t happen immediately for brands, but it will be a part of the social network’s announcement Thursday.
During an earnings call in January, Mark Zuckerberg said he expects that advertisers will soon have the ability to share larger images, richer media, and videos, but first he wants average users to be able to share these elements as well.
Here’s how Business Insider summed it up:
“Translation: We’re not going to show video ads (‘paid content’) in the news feed until Facebook users are used to seeing video from their friends or selected content providers (ESPN? YouTube? Hulu? ABC?) in the News Feed.”
Look for Zuckerberg to announce videos for users—and expect it for brands later.
(You can find the article in full here)
Tell us how these changes will affect you, and feel free to share this post with any social media coordinators who these changes may affect!
Until next time!