Everyone is talking about social media and nearly every business owner has at least flirted with the idea of creating an online social presence for their company. But to what end? Business owners should understand what value they want to extract from social media before they start going online.
Are you looking to generate sales? Are you hoping to enhance your brand image? Maybe you are more interested in just understanding your fan base, or you’ve answered yes to all the above. Regardless, you should have a very concrete answer to all these kinds of questions. If there is one thing worst than not having any social media presence at all, it’s having a muddled and confused one, as that obviously reflects in a very direct way on your brand. Remember, it takes years to build up trust, and only seconds to destroy it.
Once you have a firm objective, you can then really focus on it and make the magic happen. Whether you have an intern or a professional team doing social media for you, make sure you are translating your passion to them effectively and consistently, as no one knows your business like you and that passion needs to be infectious and clearly articulated all the way to the last online fan.
Always keep in mind that social media is as close as your company will ever get to its potential fan base, so leverage, leverage, leverage!