As a Social Media Account Coordinator at Konnect Public Relations, I have been fully immersed in ALL that is the social media scope. The benefits of using Social Media in order to have a relationship with consumers and fans are ENDLESS. However, it’s safe to say that with every positive comes an unfortunate negative. From minor annoyances to major love, I have quite a few quips about Facebook, Twitter, Instagram and Pinterest to share with you. Vine, Snapchat, Google+, Foursquare, etc. – you all are safe (for now).
Please see my own personal list of love and hate below:
The Positive – Facebook has made creating Ads and Promoted Posts easy as 1-2-3 with Ads Manager. FB walks you through building the exact ad you’d like to create AND even tells you how much potential traction that ad has based on the amount your willing to spend. And spend you will…
The Negative – Organic growth is becoming near impossible on Facebook. FB makes reaching new users without ads increasingly difficult which in turn makes spending money on Ads/Promoted Posts basically mandatory. Additionally, this process is not fool proof and takes much trial & error so businesses must be willing to spend a buck (or fifty).
The Positive – Unlike Facebook, Twitter’s interface makes connecting with users that fit a business’s targeted demographic very easy. With a little bit of work and a user-sweeping app, businesses can organically grow their following by hundreds each month. (Note: This will involved a lot of clicking and wrist exercises.)
The Negative – Getting your message across at 140 characters or less can be quite difficult, especially if 23 of those characters are TwitPic text. Still, statistics show that Twitter users don’t want to read more than that anyways so “abbrev” and use bit.ly links when possible.
The Positive – Instagram has been having a major growth spurt since its inception in 2010. With over 150 million monthly active users, Instagram is the place to be for businesses who are seeking to gain exposure via social media. Why is Instagram the place to be? Well, I suppose it goes without even saying.
The Negative – Two words: CLICKABLE LINKS. Get it together, Insta!
The Positive – Ease of use. Pinterest is always updating their interface to make it as user-friendly as possible. Some of the newest features include swiping gestures for pinning and exploring and Place Pins which allow location tagging.
The Negative – Pinterest is not so user-friendly for business. Still belonging to the startup category, Pinterest has taken to drastic measures to keep their users from getting spammed. This means blocking marketers from using certain strategies they deem as “hyperactivity.” Marketers/businesses, prepare to be temporarily blocked from the site at least once or twice and do not, I repeat, DO NOT let it hurt your feelings.
All this being said, I could not be a BIGGER advocate for social media as a marketing tool. Social media is one of the only spaces for businesses to connect on a personal level with their fans and show a genuine interest in having a relationship with their consumers. The Konnect Interactive team at this LA-based PR agency is happy to offer insights like these whenever possible and will be back with another volume of Best & Worst.
Happy holidays to ALL and enjoy the below cartoon! 🙂