Do you see social media marketing as an add-on that your company ONLY needs if you have the time, money, man power, etc? Well, my friend, the social marketing team at this public relations firm is here to tell you that you couldn’t be more wrong! Whether you’re the company that just seems too big to have real conversations with fans/consumers or the company that is still trying to raise awareness for its little known product, the power of social media for your brand is undeniable. Don’t believe us? That’s okay. We’re giving four reasons why you should below!
1. In time, having a presence on social media can actually help drive ROI. With the free tools available on most social platforms and analytics sites, businesses can target buyers in a matter of minutes. This drives traffic to their other social sites, company website, and online shops which often results in sales.
2. Businesses have the ability to interact with customers, as well as engage prospective customers and partners. Social media makes connecting with future and current customers, and potential partners, easier than every before. Customer inquiries can be handled in one place without the hassle of email, and locating users who have related interests to your brand is as simple as a keyword search. Additionally, setting up social media partnerships with similar brands is part of the culture and gives easy access to a large network of prospective customers that brands would not have ordinarily had the ability to reach.
3. Social media marketing creates a social space where businesses can have personal relationships with their customers. Users appreciate brands who pay attention to them and social media is the perfect place to do just that. By promptly responding to customer inquiries, offering updates and giving behind-the-scenes info through photos when possible, brands create a culture of caring for their followers and it doesn’t go unnoticed.
4. Marketing in the social space enables others to advocate for your business through compelling content. By creating the relationship mentioned above, brands see a sense of loyalty and admiration from self-professed super fans who use social media to express their thoughts on the products they love. These same users inadvertently become ’spokespeople’, convincing their peers through testimonials that a certain brand is worth following.
The benefits of using social media really are endless, but this is just a small look at some of the key reasons why your brand should view social media marketing as a necessity. Have more questions? We’re happy to help! Contact Konnect PR at 213-988-8344 for more info on how social media AND public relations can help give your business the boost it needs.