Events are a great way to spread awareness about your service or product. This PR agency often supports its clients’ launches and other initiatives with successful media and consumer events. There are a few things you can do to make sure your event runs smoothly.
- Set expectations. Establish goals early on so that all of your planning leads to a common cause that will yield productive results.
- Make a list, check it twice. When you’re planning an event there are a lot of things to juggle. Having a master list that includes everything from venue details to attendees to a packing sheet is a lifesaver.
- Stay organized and delegate. Have a plan in place for day-of. Use your lists to delegate responsibilities so you know who on your team is setting up what. Team work makes a dream work!
- Remain calm and enjoy. Events usually fly by! Be prepared for attendees showing up early and any last minute changes that may require your attention. Then, enjoy your event! Don’t forget to take pictures!
- Evaluate. Once the event is over review your attendee list, media and social media results, photos and any feedback you may have received to see how it aligns with your pre-established goals.
With realistic expectations, thorough planning and attention to detail you’re bound to have a successful event!
One of the biggest reasons that a company chooses to hire a PR agency is to get their product featured in the media. This task isn’t always easy for us publicists, but we know it is our job to consistently sell our clients to the media day in and day out. Here are three ways this Los Angeles PR firm keeps our clients relevant in the media all year long!
1) New product launches – journalists and editors love to hear about new products and they love being the first to report on new items that hit the market! Launching a new product or service is one of the easiest ways to stay relevant in the media!
2) Calendar themes and events – With so many options for gifting throughout the year (i.e. Valentine’s Day, Easter, Mother’s Day, Christmas) there are countless opportunities to spotlight your product in the media. Aside from these major gifting opportunities, there are other ways to maximize holiday exposure, such as “green items for St. Patrick’s Day” or “red, white, and blue products for 4th of July.”
Another way to keep your product in the face of editors is to pay attention to thematic calendar dates and/or pop-culture events. Apparel brands can maximize on seasonal fashion trend stories, while food & beverage brands can align with pop-culture stories such as “Oscar party must-haves” and “Quick and easy Super Bowl snacks.”
Bottom line – it is important to look at all aspects of your product to determine new angles for pitching your brand to the media all year long!
3) Business stories – Having trouble finding a new way to sell your product to the media? Look to your business story instead! Media always enjoys learning how new businesses were conceived or unique ways your business combats problems in the market. When you can’t seem to find the right angle for pitching your product, pitch your business instead!
There you have it! Three easy-peasy ways to keep your product and your brand relevant in the media all year long!
From our office to yours, happy Wednesday!
Xo Brandy Shuman
A couple years before I became a PR assistant at Konnect, I spent my junior year of college interning for the business section of a newspaper. Under my wonderful editor, I wrote content for the business and local sections and learned the ins and outs of print journalism. As a business intern, I saw my fair share of pitches from public relations professionals. Some were incredible, and others…were horrific. As someone who has been on “the other side,” I’d like to share two tips for PR professionals who don’t want to scare off journalists.
1. PRESS RELEASES IN ALL CAPS ARE A NO GO.
In November of 2011, I wrote a story about Aleloop, a talented artist who wrapped Mini Coopers for Art Basel, a major Miami art festival. After my story was published, I received an email about customized Cadillacs. The topic was timely, but the presentation was less than ideal. The email was written in ALL CAPS and did not give me any gripping or newsworthy facts. I felt as if I was being yelled at by a used car salesman. Needless to say, the Cadillacs did not receive press coverage.
As a PR professional, it’s important to be passionate about your clients. However, THIS STYLE OF TYPING DOES NOT COME OFF AS PASSIONATE. So, skip the caps and stick to the facts.
2. Do not send totally random items to journalists.
As a PR professional, it’s important to send product samples to journalists. After all, how can they write about something they’ve never used? However, sending random items that have nothing to do with the journalist’s beat will not get you coverage. I received a package at my internship one day from an address that I did not recognize. I was incredibly confused and opened the package to find a book about real estate. The writer addressed me as “Kyla” (my name is Kylie) and asked me to review the book. I had never written about real estate or done a book review, so it was clear that this person simply found my name online and decided to ship me a book without doing any research on my beat.
A word of advice to PR professionals: Do your research before you send. Random books on the history of Florida real estate will not impress a business writer who focuses on the growth of local businesses.
Don’t get me wrong– During my short time as a journalist, I worked with many incredible public relations professionals. In fact, that internship is one of the reasons I decided to pursue a career in PR. But I figured I would share those stories as a way to help out the journalists who are so integral to our success as public relations professionals. And honestly, no one deserves to receive emails written in all caps.