Konnect Daily

5 Tips for Planning a Successful Event

Events are a great way to spread awareness about your service or product. This PR agency often supports its clients’ launches and other initiatives with successful media and consumer events. There are a few things you can do to make sure your event runs smoothly.

  1. Set expectations. Establish goals early on so that all of your planning leads to a common cause that will yield productive results.
  2. Make a list, check it twice. When you’re planning an event there are a lot of things to juggle. Having a master list that includes everything from venue details to attendees to a packing sheet is a lifesaver. download
  1. Stay organized and delegate. Have a plan in place for day-of. Use your lists to delegate responsibilities so you know who on your team is setting up what. Team work makes a dream work!
  2. Remain calm and enjoy. Events usually fly by! Be prepared for attendees showing up early and any last minute changes that may require your attention. Then, enjoy your event! Don’t forget to take pictures!
  3. Evaluate. Once the event is over review your attendee list, media and social media results, photos and any feedback you may have received to see how it aligns with your pre-established goals.

With realistic expectations, thorough planning and attention to detail you’re bound to have a successful event!


Erin O.