My name is Taylor, and I’m a proud member of the small, but mighty, Social Media Department at our fabulous PR agency. Today, I wanted to share some of the smart social media tips I’ve learned since starting at Konnect PR! Now don’t get me wrong, I know we use social media all time time, especially at this Los Angeles PR Firm, but utilizing it to support a business requires a slight shift in mindset.
– Pictures increase engagement like crazy! Our brains recognize and interpret pictures so much faster than long, wordy sentences.
– Be aware of your time zone versus your target audience’s time zone, and adjust post times accordingly. If your viewers are based on the East Coast but you live in California, remember that they are starting/finishing work 3 hours before you!
– Tweets with 120-130 characters perform best. Not too long, not too short. Just right!
– Engage! Twitter is the perfect place to respond to fans and reach out to people without being creepy or annoying.
– Tall pictures are pinned more often than wide or square photos because they tend to be more eye-catching and occupy more room on a user’s feed.
– Use your board/picture descriptions to their fullest! Fill them with keywords that will allow the board/photo to appear in more searches.
– Hashtags on Pinterest haven’t proven their worth yet. Search results will bring up images with the keyword, whether or not it is a hashtag.
– Multiple hashtags on Instagram aren’t as taboo as on other sites, such as Facebook and Twitter.
– Pictures with approx. 11 hashtags saw engagement greatly increase over photos with less than 3.
– People love to find inspiration in the pictures they see on Instagram, either in beautiful photos or motivational words. Create original content designed to inspire and appeal to the senses.
One final thought: Find what works for you and your company! Trial and error is a huge part of this industry. One company’s perfect posting time might be completely different than yours, and that’s not a bad thing. Pay attention to your results, and if you aren’t getting the engagement you want, try something new.
Until next time!