With the announcement of Pinterest’s brand new and improved business analytics, I’ve decided to focus today’s blog post on the ins and outs of Pinterest and its new analytics. We love managing our client’s Pinterest pages at this PR firm, but its so much more than adorable Corgi pictures and office inspiration. Over the past couple years, Pinterest has become one of the top referrers to business websites.
Like any other social media platform, you want to watch and listen to what your followers like and respond well to! From there, you can tailor your content specifically to your audience. Take a look below for some more Pinterest best practices:
Add the “Pin It” button to your website.
This makes it SUPER EASY for visitors to share your photos, and when it comes to people online, the easier the better!
While you’re at it, brand your images.
When you pin/create photos with your logo on them, you achieve a level of brand recognition you didn’t have before. Keep it subtle though! No pinner wants to see a photo with a huge watermark across the middle!
Shopper-friendly info increases click.
It’s been found that pins with shopper-friendly information in the pin description (ie. price, colors, etc) almost doubled the click-through rate.
Pinterest’s new analytics.
Prior to this update, Pinterest’s analytics were a joke. We haven’t had the new format for very long yet, but right off the bat, they appear to be much more insightful. They feature user insights to give brands a better knowledge of their audience, as well as a focus on how to convert pinners to sales.