The holidays are almost here, and you can bet our office of LA Publicists are beyond excited! Before we know it, Thanksgiving will have passed and December will be well underway. These two months are a critical time at Konnect PR and Interactive for both PR and Social Media! Today I’m going to tell you the top 4 tips to creating a successful social media presence during the holidays!
- Visual Content Is A Must!
During the holiday season, people are overwhelmed by the surrounding sights and sounds. Not only do you need visual content to play the game, but you need exciting content that is going to stand out from the crowd! Create branded images that scream holiday cheer, and will make your fans and users stop and smile! Keep things light, yet heartfelt, and you’ll find fans opening their eyes to your campaign.
- Giveaways, Contests and More!Money is tight for many people during the holidays, and they’re trying to save pennies anywhere they can! November and December is the perfect time to start engaging users and presenting them with fun, free goodies that will bring them holiday cheer. With this, your brand has the potential to be on top of something viral with a well-thought-out contest or giveaway.
- Branded Hashtags Across All Platforms!A united brand and campaign can do wonders for a company on social all year long, but especially during the holidays. This is a chance to latch on to trending topics that the masses are talking about, for example “holiday recipes,” “DIYs” and more. On top of that, adding a branded touch creates an association of the product with a particular holiday or popular topic!
- Speak From The Heart!This time of the year is more than anything about family, giving thanks and appreciating what you have. You never want to seem too materialistic or focused on pushing your product in people’s faces. If they can see the heart behind your brand, they will want to bring your product in and incorporate it into their holiday traditions. Emotions have a HUGE impact on what people buy or recommend to their friends and family!
What are some of the things you and your company or brand like to focus on during the holidays? We’d love to hear!