And no, I’m not talking dollar bills (though I like them, too!)
I’m talking media. Newspapers and magazines, to be exact. Though many people think that printed media is going the way of the dinosaur, here’s why those paper copies hold value in this increasingly digital world:
1. Printed media provides in-depth stories.
Though I have seen a handful of long-form stories online, the majority of online content is written in short chunks. Though you may get the basic facts of a particular story, you’ll never get the full scoop that you can get from a long-form piece in Vanity Fair or the Wall Street Journal. Some of the most fascinating pieces I’ve read have been serial news stories, which you don’t tend to find on Buzzfeed. From a PR perspective, long-form stories give readers a chance to learn much more about your client than a short blurb would. In-depth stories about key executives or new products make readers more fully informed—and in turn, more likely to turn to your product or service.
2. Printed media has a longer shelf life
With the 24/7, “gotta-read-it now” environment of digital news, it’s easy for a story to be buried in a matter of days. With printed media, your client’s story stays on the front page for at least a day-if not a couple months! Additionally, magazines and newspapers remain on coffee tables and front desks for long periods of time (I’ve seen two-year-old magazines at many doctors offices!) This is great for PR professionals, because it makes it easier to brag about that great PR print hit you secured. (Not that we would ever brag at this public relations agency…we are too busy pitching!)
3. Printed media gives us a way to disconnect from the digital world
Because I’m constantly absorbed in phones, tablets and other gadgets, I find that it helps my mental state to disconnect from all electronics from time to time. It’s so hard to keep my attention focused when reading online articles, especially when my phone is buzzing and my email inbox keeps filling up! By relaxing with a magazine or newspaper, you get to learn about the world around you and give your eyes a break from all that glare!
That’s it for now-I’m off to read my magazines! What are your thoughts on the world of print?