You have a great product or service (or PR agency) and something to say to your consumer or client, so you decide to start a blog (this Los Angeles public relations agency did!). Sounds easy enough, right? Wrong! Blogging is more than throwing spaghetti at the wall to see what sticks: it requires thoughtful planning, careful strategy, creative content and consistent messaging. But don’t let that intimidate you! Here are a few tips for a successful blog:
- Make a calendar: This is especially helpful if you work with a team that contributes to the blog, as a calendar will streamline the topics, content creation and process.
- Figure out who you’re talking to: When you set out to blog, carefully consider who your target is and why they will care about your blog. Be specific, and then consider where to find this readership and get involved in like-minded online communities to attract them.
- Think about it: It seems like everyone has a blog these days, so be sure yours stands out with a clear message! You’d be surprised how many blogs ramble on without a point, like this Entrepreneur article points out. Make sure your post has a beginning, middle and end with a striking, strategic image somewhere along the way.
- Be consistent: Once you start blogging and gaining a readership, your loyal readers will expect content! Be sure you can keep up with the pace you set in the beginning, and when you have down time draft several posts to have ready in your queue for when you are too busy to sit down and write something new.
With these tips in mind, it’s time to get to planning! What will you do to make your blog a success?