For public relations firms, drumming up great PR ideas is crucial to press-yielding success for your clients. It is important to generate buzz and keep people talking about your brands because if not … you will just be a ghost of Christmas’ past.
Here are just some ways to get your creative juices flowing to come up with some amazing public relations ideas:
Stay current on trends and news: Immerse yourself into what’s going on in the world and always keep in mind which clients can benefit from various current news and trends you come across. Are beef prices high this quarter? Is your client part of a growing trend? Did a new statistic just get released that could possibly involve your client in the conversation? Just something to think about!
Explore fun holidays: Honestly, publicists looooove wacky holidays – Talk like a pirate day, National chicken wing day and so forth! Keep you finger on the pulse of entertaining holidays because this can give you some ammo during a lull time in pitching your clients.
Be Creative: Let your brain go wild and think about what would be really fun to do with your brand. Usually, the more creative the idea, the more it peaks both your client ‘s and media’s interest!
Multiple brains are better than one: At Konnect PR, we are constantly pulling in various coworkers from different departments to get diverse and well-rounded perspectives during our brainstorming sessions. Our Los Angeles public relations firm’s mentality is all about collaboration! With a free-flowing dialogue with your peers, it will lead to some great ideas.
Hope these tips were helpful and now, it’s time to put your thinking caps on 😉