It seems as if there are never enough minutes in the day for a publicist. It can be easy to forget the simple pleasure of curling up with a good book and getting lost in its story and lessons. How do we sort through the hundreds of thousands of PR titles out there? These books will not only enable you to succeed at your career but might shift your paradigm:
- Pitch Perfect by Bill McGowan & Alisa Bowman. Essential. Celebrated media coach defines how to communicate with confidence and conviction during those pivotal moments in life.
- How to Win Friends & Influence People by Dale Carnegie. Timeless. Carnegie provides principles on how to make people like you and how to persuade others to your way of thinking.
- Tipping Point: How Little Things Make a Big Difference by Malcom Gladwell. Mesmeric. In the words of Gladwell himself, “Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push- in just the right place- it can be tipped.”
- Mind Gym by Gary Mack. Unconventional. Moving and motivating, this is undoubtedly one of the best books I’ve ever had the pleasure of reading. Mack’s insightful life lessons and encouraging anecdotes will help you gain the “head edge” over the competition.
Time to toss on your ThinOPTICS and get reading!
Written by: Kym Moustakas