Happy Monday from Konnect!
Today I want share my thoughts on some of the exciting changes in social media.
Social media is no longer that thing we just mess around on when we’re bored. Long gone are the days of MySpace and a college-exclusive Facebook.
In the span of a decade, social media has rocked the advertising/marketing/public relations world and has opened a door to new possibilities.
Here are the three social media changes I’m most excited about for this year:
The latest development on Snapchat now allows for media outlets to share their content with users worldwide. Everything from CNN to Food Network to National Geographic is represented, creating a truly diverse amalgam of content, bringing the art of storytelling to the next level. I’m interested to see how businesses will be able to leverage this content platform to promote additional messaging, and whether Snapchat will add advanced targeting features for media and brands.
Users can choose what outlet they want to explore and watch/read a series of 3-5 articles per outlet.
-Instagram Carousel Ads
Instagram recently rolled out a new posting format for brands called carousel ads. Brands can create a collection of photos that tell a more in-depth story beyond a single Instagram photo. Users who are interested in a brand’s story can swipe left to view additional photos, and even LINK (finally!) to a website of the brand’s choice. I’m excited to see how this develops throughout the year and how brands are able to amp up their visual aesthetics because of it.
-Facebook Video Playlists
It’s no secret that videos uploaded directly to Facebook receive the best audience engagement. Facebook continues to up its game by allowing brands to create video
playlists, engaging users to watch and share more content with their friends.
These are just a few of the recent developments happening in the social sphere, all within the past five months.
As platforms continue to improve and hone their features for businesses, it’s essential for brands to stay on their toes and continually think of how their story can best be told over social media. Gone are the days when a simple post, retweet or a blog post each day will suffice.
With so many options surfacing across every channel, the possibilities for marketing, PR and advertising strategies are endless!