Buzzfeed is famous for posting countless listicles (a combination of an article and a list) about every topic you could possibly imagine. From cats to Beyonce to why living in Los Angeles ruins you for life, the site has mastered the art of making randomness go viral. Whether you’re a small business owner who just opened a store downtown or a publicist at a PR firm that represents a huge franchise, using Buzzfeed’s method of blog posting can benefit your brand by creating buzz and clicks to your website (and can also be helpful for media pitching!).
Here are a few helpful public relations tips on how to generate a Buzzfeed-worthy listicle:
Pick an Interesting Topic
- Write about something that readers will find clever. If your brand is a Mexican restaurant, go for something humorous like “Reasons Why Burritos Are the Source of All Your Happiness” or “The Ultimate Showdown: Burrito vs. Taco.” Buzzfeed is known for its tongue-in-cheek humor. Don’t be afraid to get creative and have some fun!
Less is More
- You don’t want to bore your audience. Keep your listicle short and simple. Going on for three paragraphs about why a burrito is better than a taco has potential to get monotonous. Cut straight to the point with 1-2 sentences.
Don’t Forget Those GIFs!
- What really makes a Buzzfeed post go viral is the images the author chooses. Whether it be a witty GIF or a high-quality picture, it’s important to choose something that correlates with your topic and can capture your audience’s attention.
Those are just a few ways you can use the listicle method of blog posting for your brand! To read more you can visit our friends at PR Daily: http://www.prdaily.com/Main/Articles/18249.aspx.
– Emily Johnston