I wanted to write today on a type of pitch that can help place multiple clients into a piece. Big win for the PR agency! I’m going to talk about…THE ROUND-UP PITCH.
There’s often an opportunity to send out a pitch featuring multiple clients to speak on the same topic to offer quotes, information or examples on a particular issue. It’s a great way to feature multiple brands in one piece.
For example, let’s say a reporter is looking to write a piece on the importance of company culture in the workplace (true story). Before quickly sending out a pitch focusing on only one of your clients, stop, think and choose to share the love! Discuss with your colleagues. Do any other clients have company culture policies they can implement? Do any CEOs have a particular view on wellness programs or perks? Maybe one of your clients has an unconventional view on company culture. Why not include them in a round-up to send to the reporter? It makes life easy for them by providing them with sources. They will love it.
But how do you know if a particular angle is worthy of a round-up?
First– Assess the topic. Is the reporter looking to write a feature piece? He/she might want to profile one company. Be careful to assess what type of story this will be.
Second– Will these clients offer different perspectives or examples? You don’t want to send a round-up pitch where all your sources are saying the same thing! Think carefully. Make sure responses are unique.
Third—What can the reporter gain by using your sources? Does this round-up fit the topic? Make sure you’re not sending a group of only franchise brands if she wants a variety of companies. Imagine yourself as the reporter. “Do these sources match the story? Will I want to hear what they have to say? Why would a reader be interested?”
If you do your homework, put yourself in the reporter’s shoes and think carefully about the topic, you can absolutely consider the round-up pitch in your public relations efforts. And often, you will be successful!!
Best of luck,