Every publicist loves this feeling … going up the stairs of the Hearst building **sigh**
Last week, my lovely public relations colleague Amanda Molina and I were on a whirlwind NYC deskside media tour. Through our experience, I would love to share some tips to have successful media meet & greets during the non-stop hustle and bustle.
- Build a great rapport with your contacts / soon-to-be media friends. Desksides provide the opportunity finally be face-to-face with people that you’ve probably emailed a million times. It is quintessential to make complete use of the time you two are together and wow them with your enthusiasm and pitch! Once that happens, your guys’ relationship will be stronger and hopefully it will turn into something where they can turn to you as a great resource.
- Give yourself enough time from appointment to appointment. Map out your destinations and apply plenty of buffer time to get from one place to the other. Remember to think about potential traffic or longer desksides that might hold you up. Take it from me, you don’t want to be running, sweaty and 20 minutes late your deskside!
- Take many notes. It is imperative to jot down lots of notes when you are meeting with so many editors in a day and trying to memorize everything they said! Write down things that the media likes and doesn’t like, if they are working on any themed roundups or stories that would be a perfect fit for your client, personal tidbits about them so you can reference these details in your follow-ups, etc. This will go a long way when you’re downloading the tons of info for your desksides recap at the end of the day.
Think of any more tips? Hope you knock ’em dead on your next deskside! 😉