Pitching in public relations is all about timing. When any holiday comes into play at a PR firm, life becomes a free-for-all of how to get your client featured in any way possible. With Fourth of July this weekend, it is only right that we share some tips on pitching for a holiday.
1. Know the person you are pitching and know what their schedule may look like. The last thing you want to do is annoy an editor with an untimely pitch, so know when to send your pitch along.
2. Keep your subject line clear and straightforward. No need to be eye-catching or cryptic. Simply say what you mean. “Best Grilling Gadgets for Fourth of July.”
3. RELATE. Make your pitch relatable. Maybe you don’t know the editor or writer personally, but you may have an idea of how your client will relate to their audience. Make sure to capitalize on what makes your client unique, stand out, and worthy of a holiday feature.
4. Triple check that you have included all the necessary information. Editors will appreciate a clear cut pitch so that they can respond without asking more questions.
5. Be thankful! Make sure to express that you are grateful that an editor or writer has taken the time to read your pitch during such a busy time. Editors don’t enjoy dealing with a publicist who isn’t appreciative.