…can be a challenging aspect of public relations. But it’s also so, so rewarding! When pitching a segment for any type of TV, you have to focus on these main points:
— Convince the producer that the segment will be visually appealing. What will the interview or segment consist of? Will there be props? How will the visuals tie into the content?
—Once you have the thumbs up (yay!), it’s time for a lot of coordination. First, pick a date for the segment! Will travel be necessary? Will you accompany your client to the studio?
—Now for the tough part. If you’ve booked a bigger segment, you have to coordinate prop delivery. This can be fairly simple, if you’re just providing a producer with a few samples. But if you’re coordinating a full-blown segment for National TV, it can become challenging. Some questions you might need to ask yourself will be: Will you need a table for props? If it’s a food segment, will you need any type of machinery? Will that machinery have certain power requirements? How much time before the segment do you need to set it up? Will any food items need to be refrigerated? Can props stay at the studio overnight? Do you have a parking permit for your car with all of the equipment? If you’re sending product samples to a TV station, do they need to be returned? Have you provided the producer with return labels?
—Confirm everything with the producer and with your client.
—Enjoy the fruits of your labor! Also, make sure to ask your client if any leads were generated from the press piece. It’s great for your PR agency’s future business!