Working with influencers and bloggers is a good way to publicize your brand and create content to share on social networks. But before doing so, different factors must be analyzed to see if your brand is ready to work with influencers.
Although many brands don’t believe it, quality promotion comes with a cost. Most bloggers and influencers have set prices for their services just as any advertising company would have. So, before you start your list of people you want work with, be sure to investigate how much they charge even just to offer your service/product.
- Positive review
In some cases, the blogger or influencer focusing on your brand may not be beneficial. Sometimes, their honest opinion is what gives them credibility and theirs might not be favorable. It is always good to make sure that the review is going to be beneficial for both parties, and for this the next point is very important.
- Affinity brand – influencer
Many brands tend to select quantity over quality when selecting influencers. But just because an influencer has many followers, it does not make him or her the best fit. Sometimes, one with fewer followers may be a better fit for your brand and those that follow him will be more inclined to benefit from the review.
- Availability of product / service.
When working with people that have influence, be sure that your product is ready for market. Increased exposure of your brand is great, but why all this work if you can’t translate it directly into sales? Anticipation is great, but it’s better to strive for more when you have the opportunity to do so. Don’t you think?