So, before I started at Konnect, I had never done a roundup post. I was perplexed at first and didn’t really…get it.
Basically, a roundup is where you include your client in a themed pitch with other clients or sometimes competitors- yes competitors.
For instance, you might have a client that is a fitness product, when you pitch them in a roundup you could include other clients that are fitness related and sometimes even a competitor if all of the products are similar in theme.
The purpose of this is to offer the writer an easy way to include your client in the article or post. You’ve basically done the work for them. You’ve done the research, included some photos and even given them the idea- all on a silver platter!
Some tips for writing a good round up are:
- Research. Do your research. Know what the writer has written about before and make sure that all the products you are going to include are relevant to the subject. The more information you give them, the better.
- Relevance. Don’t try to get overly-crazy here, but make the common theme is pretty obvious. Stretching it too far will just confuse the reporter and ultimately result in a lack of interest.
- Resilience. If at first you don’t succeed, try another angle. There are plenty of fun and creative ways to put these roundups together. There is usually some way you can connect all the dots and make it work.
Roundups are a great way to express your creativity and even gain some extra coverage for your coworkers and other clients all at the same time.Here at Konnect, we are all about creatively garnering successful relationships with the media and having a roundup up your sleeve is always a good idea!