One of the challenges social media marketers face on a regular basis is creating content on-the-go. How do you capture a moment, piece it together with another moment, and share it on social media on the fly?
While having Premiere Pro and Final Cut Pro at your fingertips would be ideal, not everyone has that luxury (or the time). Luckily, in the age of smartphones, and with the right apps, it’s easy to create social media-friendly videos in a short period of time.
Here are my top three favorite apps to create and edit videos with:
Top 3 Free Video-Editing Apps
iMovie: Praise the Apple gods, there is iMovie for the iPhone. The app lets you add, trim and splice clips together, add/remove sound, create titles and use trailer templates. One of the best features of this app is it’s adaptability with other Apple devices. You can easily move your film via email, iMessage ir AirDrop, and share directly onto Facebook, YouTube and Vimeo.
Magisto: This app has been labeled one of the best pro video editing apps available. The app itself is free, but the real benefit comes from the in-app features available for purchase. I recommend using this app for recording and editing videos, and even using it as a photo editing tool. And like any editing app worth its’ salt, this app allows you to upload and share to all social channels.
Crop Video Square: Sometimes we’ll receive footage shot vertically on an iPhone, meaning you have those troublesome black bars on either side of the video. Luckily, you can edit those out, and resize your videos using a cropping app like Crop Video Square.
You can rotate, resize and zoom in and out with this handy app. I use it with almost all my videos.
There are myriad apps to pick and choose from; often it’s a matter of user-preference. Play around with a number of apps and find which ones work best for you and your clients.
Don’t be afraid to use a number of apps to create the video you want. No matter what, editing takes time, and quality is always more important than quality when it comes to content.
Do you have a go-to editing app you like to use? Tell us in the comments below!