On-camera interviews can be nerve-racking for anyone, especially when they are filmed live with no room for missteps. I would certainly freeze if a camera, bright lights, and a microphone were in front of me waiting for spoken words. However, there are a few tricks to taming the pre-interview jitters that I have found are very helpful when clients step into the spotlight for the first time.
• Confidence: I always remind clients that they are the expert for their own brand to instill confidence in their ability to effectively speak on-camera. No one knows the brand better than they do, so there is no way they can mess up!
• Rehearse: Running through a sample Q+A with the client the day before always helps relieve some of the nerves before an interview. This allows the client to practice short and concise responses for interviews that may be just 3-5 minutes long.
• Face time: Make sure the client has the opportunity to meet with the reporter for a few minutes before the interview begins. Building a relationship before going in front of the camera (even if this is very brief) will make the client feel as though they are talking with a friend and conversation will be more natural.
• Loosen up: DO NOT repeatedly go through sample questions and answers immediately before going on camera. Interview answers should not be memorized because the question could be delivered in a number of different ways. I always talk with my clients before an interview about light-hearted topics to relieve any stress or nervousness. It is important to laugh and have fun before going on camera because your attitude beforehand will show during the interview.
Television interviews are a great way for the audience to connect with a brand on a more personal level. Though many clients can be nervous before a live interview, I have found these pre-interview tips to be very helpful in settling jitters for a successful segment!