Earlier this year, Pinterest released “buyable pins”, where you could virtually buy what you pin. Ecommerce businesses on Pinterest were given the option of optimizing their product pins with a buy button attached. Until now, these pins were scattered throughout the millions of images, but more recently, the multi-billion dollar social media platform announced the release of its Pinterest shop!
What does this mean?
We can turn our dream boards into reality boards!
Pinterest spokesperson, Jamie Favazza, said it best:
“As a catalogue of ideas, our mission isn’t to just show you those ideas, but to help you bring them to life.”
Instead of pinning your dream office space, with broken links and seemingly useless photos, users can now fully design living spaces with budgets, color options, and exact details incorporated into the boards.
Who does this affect?
In addition to the pinning addicts that have consumed the social platform, the Pinterest Shop will greatly affect interior designers, party planners, etc. With Pinterest being so easily accessible, it’s the perfect tool for anyone trying to plan! Whether it be your next home project or your upcoming bachelorette party, the Pinterest shop is for everyone. AND IT’S FREE.
The new Pinterest Shop also affects other apps/websites including Houzz, Amazon, and similar platforms. Due to the ease and popularity of the site, Pinterest dominates those like Houzz which dedicates a whole platform to only ONE of the categories that Pinterest covers. Pinterest is also said to now be an Amazon competitor, as the ease of pinning/saving ideas to certain boards gives a user the option of purchasing all at once. AND IT’S FREE.
Pinterest is rolling out with its shop over the next couple weeks, so be on the look out for its newest update. On that note, looks like it’s time to go shopping!