If you work in social media, you’re probably posting on multiple channels every single day. Whether you’re in-house or at an agency, organization is key to implementing a successful social media strategy.
One of the first things you should do is create a content calendar. We recommend creating calendars on a monthly basis, although you may need to do a yearly or weekly (sometimes even daily) calendar depending on the campaign and client.
Each calendar should list the themes for the month, any images and links you’re using and the channels you will be posting on. If you have the time to write copy in advance, that’s even better and will save you time in the long run.
Creating a content calendar can be daunting. There are so many moving pieces that it’s hard to consolidate without writing a novel a la Microsoft Xcel. Here are a few tips to get you started:
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1. Use a template: If you’re just getting started, we recommend using a social media-specific calendar template. There are plenty of resources out there with outlines and examples to use. We recommend checking out sites like Hubspot and Hootsuite.
2. Look at the big picture first: Before planning each day’s posts, take a look at your overall strategy. What business goals are you trying to achieve? Are there any promotions or upcoming campaigns you should be preparing for? How can your social media channels convey your clients’ stories most effectively?
3. Stay flexible: Social media is dynamic. That’s what makes it such a fun and exciting job. You never know what the next viral video, hot app or world event is going to be. Having a well thought-out content calendar is vital to success, but so is jumping on the latest trends and keeping abreast of the ever-changing conversations happening in the social space.
At the end of the day, each content calendar looks different. At our agency we have different content calendar formats for our clients based on their needs and what works best for them. Experiment, move things around and tinker until you have a content calendar that works best for you.