Sometimes the best way to get your creative juices flowing is by working in a new environment. Last week, I had an opportunity to spend a week in our NYC public relations office and was able to spend time collaborating with colleagues, enjoying the city and gaining a fresh perspective on life! Sometimes we get so bogged down in our day-to-day routine, that it helps to do something different in order to give us the jolt we need to feel like we can conquer the world. I’ve included below 5 reasons why everyone should change their surroundings every once in a while.
- A new environment requires new focus. No longer do we have to mindlessly following our typical morning routine of getting in the car, sitting in traffic and getting to work. But when we are forced to adapt in a new environment, we must think more. We are awake and focused on where we are going. Sometimes we have to take public transportation. Sometimes we have to walk 15 minutes to get to our destination. Sometimes we check a map to make sure we are walking in the right direction. Throwing a curveball in our typical routine really helps us stay ready and alert.
- Collaboration. Being around a different group of people offers a fresh perspective on the task at hand. How can you bounce ideas off one another? Can you share advice on contacts, writing or pitch angles? How can you be of service to someone else? How can you work together to create something awesome? Collaboration is key in a public relations agency.
- Life is meant for exploration. Working in a different city is a fun experience because you get to explore surroundings that are vastly different from your own. Find a cool restaurant, bar or neighborhood and go explore! You might meet different kinds of people and see sights that you normally wouldn’t meet or see at home.
- Accessibility. Depending on where you’re going, you might end up in a different time zone. If you’re traveling to the East Coast, good news! You are in the same time zone as a lot of editors. Send out your pitches in the morning, and get a ton of work done before other people are even awake on the West Coast!
- Food and drink. Period. Let’s be honest. Food is important. Instead of spending your weeknight ordering from the same Thai restaurant you’ve ordered from for the past five years at home, spending time in a new city allows you the opportunity to enjoy delicious food, drink and dessert! Try something you might not try at home. Splurge and treat yourself!
So all in all, if you have the opportunity to go on a business trip or spend time in a new city, enjoy it and absorb all of the nuggets of wisdom you can, so when you come back home, you are even more determined and passionate about your business!