While some parts of public relations are what you would stereotypically expect there are many things that go on behind the scenes that most people are not aware of. Since it’s my second week at Konnect PR, I thought I would share some of my experiences at past employment and internships.
Physical Labor – You will carry something that probably isn’t safe for you to carry in heels. You’ll find yourself at Joann’s shopping for fabric and rhinestones to style a last minute shoot. You’ll be a chauffeur, a stylist, a delivery girl, and a personal shopper all in one day. The physical labor element of PR never ends, but if you’re like me you’ll enjoy the daily unplanned adventures.
Tedious Work – You’ll spend enough time on excel to see illusions on your screen. I’m serious; I’ve encountered the purple dots and squiggles that appear after copious hours on my monitor. There will be days of gift bag and envelope stuffing. I once stuffed envelopes for 9 hours straight. Long days of tailored pitching with no responses will get the best of you so when you land something good be gracious and grateful. Tedious work exists in every job, but in public relations it definitely frequents more.
Negotiator/Mediator – Whether it’s with a vendor, client, or even a co-worker you will need to learn to mitigate hot situations. Panicked clients will call you at any hour of the day or night and you’ll have to put on your sweetest voice to explain and adhere to their concerns. I’ve had full on therapy sessions with clients and learned that communicating the details is much appreciated and keeps them at ease.
Customer Service – Someone will have a problem with your client’s service and someone will write something negative on the Internet. As a publicist, you’ll need to be the middle man between the brand and its consumer making sure things are taken care of. I’ve spent hours on Facebook, Twitter, Instagram, and Yelp responding to consumer queries on behalf of my clients.
What other behind the scenes tasks have you experienced in public relations?